Set for constant changes

Nils-Robert Persson, Executive Chairman

We’ve seen many of our customers conduct large cost-cutting exercises as the financial crisis fully unfolded and naturally this is having a certain effect on us. For example, reduced travel budgets mean that some customer meetings have been cancelled, and others have turned into conference calls. Everyone is following standard MBA practice: act hard and fast to survive.

At the same time, many of our customers have loaded us up with work. I think it’s a welcome return on our investment in practicing cost-effectiveness. Our customers realize that we practice what we preach. E.g. we travel economically, make do without luxuries and deliver top quality in a short time. Even when there isn’t a crisis – it’s a vital part of our company culture. And we’re going to keep going and focus on our customers even more by continuing to:

1. show our customers that we understand the tougher business climate.
2. deliver the best possible quality in the shortest possible time.
3. always strive to provide customers with a better, more cost-effective solution than they asked for.
4. accept turbulence in the customer’s world. If new people arrive on the scene, we’ll review the history and show where we are in the process.

Today’s situation won’t last forever. We have strong customers, high-performing products and good finances. We’ll emerge stronger from this turbulent period by showing ourselves as the impressive center of competence that we are. And we will present our customers with innovations that go beyond just fulfilling a set of requirements. We are capable of delivering much more.

The future has never been as bright for Cinnober as it is just now.