Trade Tech from within

Mons Johansson, Sales Executive, Cinnober, giving you some inside on the recent Trade Tech exhibition…

Being rather new at Cinnober, it was an exciting task to head up our booth at Trade Tech. We realized that we got a pretty good spot when Nils-Robert, Peter, Johan and myself came crashing in with our stuff.

The truth was that I was actually entrusted to catch the red eye flight to lay out the “administrative platform” for our booth. Is it always so when you are new on-board you get these “missions of honor”?

This happened in La Défence, which is the Canary Wharf of Paris, very impressive. Well inside, building the booth, it was a well organized chaos. I seemed to be the only one “do it yourself” man tearing up the content of our bags, trying to make the most of our scarce space. Everyone else seemed be using trained professionals for this task, but if you are careful with our (and in the end also our customers) funds, you do it yourself…

Talking about suffering, I can also admit being unprofessional, bringing new shoes. This was not a problem until I hit the end of Champs Elysés and had to figure out a way to get back to La Défence…

First day: In early with Peter K. Setting up the last, just finding out that the lights were the US-version, only 110 Volts, which gives a rather foggy atmosphere… Anyway, the content is actually the most important. A lucky circumstance was that we sat next to Nomura, who offered the most delicious sushi, Asahi beer and Ben & Jerry’s, all traditional Japanese cuisine (?).We had our traditional Swedish chocolate which also had a striking sell…

I was happy to see a good show with quite many visitors, well qualified as well as qualified exhibitors.

We got a lot of interesting traffic talking about our high profile technology delivery to Turquoise in London. There were also some interesting discussions about our in-depth study about the issues of low latency/throughput and how this is measured in a truthful way.

Thank you all for participating and hope to see you all again soon!
// Mons